Category Retail News

You might learn, for example, that first-time customers are more price sensitive, or that shoppers are less likely to spend money on a rainy day. Dynamic pricing uses smart retail technology to adjust prices in real-time based on factors such…

Through app-based personalization, McDonald’s delivered tailored offers that accounted for factors such as customer location, purchase history, and preferences. Deloitte shifts the focus to the scalability of big data analytics, explaining how retailers can address privacy concerns while delivering meaningful…